Clarify Your Marketing Message & Outwrite the Competition
Become the obvious choice for your audience with high-converting copy that communicates your value, builds trust and inspires action.
Sales
Managed
Trained
Trusted by
Experience
What follows walks through my career over the last 7 years, the markets I've worked in, and what I've learned along the way.
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Where it started
Personal Trainer to Copywriter
London-Based · In-Person & Remote
B2CHealth & FitnessI began copywriting in the health and fitness space, writing emails and social content for coaches. Ten years as a personal trainer meant I understood their audience because I'd lived in that world.
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Teachable
Direct Response Copywriter, Spotlight
New York-Based · Remote
B2B/B2CCourse PlatformInfo ProductsSpotlight launched in the post-Covid creator economy boom, and I came on as the direct response copywriter. I helped creators across dozens of niches market their offerings. From there I moved to Teachable's main growth team, working on campaigns that brought new creators onto the platform.
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Brandetize
Copywriter, Brian Tracy International & Microsoft
San Diego-Based · Remote
B2B/B2CPersonal DevelopmentEdTechI wrote weekly emails, campaign copy, launch sequences, landing pages and VSL scripts for Brian Tracy International, across both his business and personal development offers. With Microsoft TakeLessons, a platform connecting students with instructors for music, languages and academics, I focused solely on paid ads.
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Right Customer
Senior Copywriter
Atlanta-Based · Remote
B2CReal EstatePublic FiguresI wrote Meta ads for real estate education and investing brands like FasterFreedom, Hamza Invests and Raising Private Money, as well as for public figures like Keaton Hoskins and Ryan Pineda. The ads ran across webinar, lead magnet, application and challenge funnels, in a compliance-heavy space where every claim had to hold up inside platform rules.
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SomatIQ Breathwork
Lead Copywriter
Austin-Based · Remote
B2CBreathworkWellnessAlongside training as a somatic breathwork practitioner, I wrote SomatIQ's weekly emails and the pre and post sequences for their quarterly workshops. This meant educating their audience on all things breathwork and nervous-system health, and moving them toward becoming practitioners with clients of their own.
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The Ultimate Human
Email Marketing Manager & Copywriter
Miami-Based · Remote
DTCBiohackingLongevityI managed Gary Brecka's email list at The Ultimate Human, sending daily emails, promoting the podcast and its guests (Dana White, Joe Rogan and more) and working with brand partners such as Whoop, Eight Sleep and Caraway. Beyond that, I wrote the funnel copy for the Ultimate Detox Challenge and collaborated with Tony Robbins' team on his Thrive in 2025 event.
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Coaching Concierge
Lead Copywriter & Creative Strategist
Dubai-Based · Remote
B2BBusiness & MarketingMentorshipI owned the marketing that brought new coaches into Coaching Concierge's mentorship, from the messaging strategy down to the ads and emails, and copy chiefed the team producing it. Inside the program, I worked with the coaches directly, writing and reviewing their copy and hosting calls to help them write better themselves.
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Zeepo
Lead Copywriter & Creative Strategist
Dallas-Based · Remote
B2CLife InsuranceI led Zeepo's ad creative operations, selling indexed universal life insurance to American owner-operators. This involved strategizing and scripting a high volume of UGC ad creatives, alongside creative direction and post-production review.
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The Advertising Co
Lead Copywriter & Creative Strategist
London-Based · Remote
B2BMarketing AgenciesSaaSI delivered full-funnel copy and creative strategy for 15 clients like Clarity Ventures, Masse SEO, Escend Media and Commerce Social. I consulted for 13 more, running group calls and audits to sharpen their copy and creative.
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Plus Plenty of Others
More brands I've worked with along the way.
ForusDTCSupplementsHealth & LongevityAutonomyDTCOnline CoachingBody TransformationSmartBricksB2B/B2CPropTechReal EstateInvestingDesert BarbellB2CStrength TrainingPowerliftingGymRebel WebsitesB2BWeb DesignLead GenerationStrength Guy DanB2CPersonal BrandStrength CoachingISHU ClothingDTCFashionTechnologyWearablesTribeFitB2BBusiness MentorshipOnline CoachesThrive GlobalB2BHealth & WellbeingProductivity
Notable Wins
A snapshot of results and accomplishments from projects I've worked on across different markets and offer types.
A high-ticket offer for a motivational speaker in the personal development space.
A week-long sales sequence for a low-ticket launch in the game development space.
A weekend sales sequence I wrote for an exercise biomechanics offer targeting fitpros.
The email list I managed for a household name in the health and wellness space.
Coaches I trained in direct response marketing and copywriting fundamentals.
What I Do
The deliverables I produce, the strategy behind them, and the skills I bring to every project.
Sales Pages
Long-form letters and short-form pages built to convert cold and warm traffic.
VSL Scripts
Video scripts that hold attention, build trust and carry the argument to the sale.
Email Sequences
Launch, nurture and broadcasts that strengthen the relationship and drive sales.
Paid Ads
Direct response statics and short-form video scripts for Meta, YouTube and TikTok.
Advertorials
Editorial-style ads that pre-sell and prime prospects to buy before they see your offer.
Landing Pages
Opt-in and lead pages that earn the click and make the next step feel like a no-brainer.
Creative Strategy
Choosing the angles, hooks and formats that give your copy the best chance of working.
Offer Development
Shaping what gets sold and how it's positioned before a single line of copy gets written.
Copy Chiefing
Reviewing and raising the standard of work so good drafts become high-performing assets.
Funnel Mapping
Laying out the path from first touch to sale, and the copy that's needed at each step.
Brand Voice Development
Defining the tone, language and personality behind a brand so communication stays consistent.
Email Marketing Strategy
Mapping out what the list receives, when they receive it, and why each send matters.
Education
The books, courses and masterminds I've invested in that have made me better at what I do.
People I've Worked With
A few of the people I've written for and learned from.
Ghav was amazing to work with, really responsive, and brought a ton of creative concepts and angles to the table, which we saw great results with. He executes really well and was a big reason why we were able to scale the company to a 7-figure run rate so quickly. I highly recommend you bring him on.
We chose to work with Ghav because of his ability to write copy. He was incredibly efficient and delivered on time every time, and since we started working with him we experienced a significant increase in conversion rates, which had a massive impact on business growth and sales across our marketplace.
Ghav's contribution to our team has been nothing short of remarkable, helping us continuously build Brian Tracy's brand. Since our collaboration, we've seen incredible improvements across most of our campaigns. He consistently delivers valuable copy that engages, converts and matches the tone of our clients.
I was always impressed by Ghav's attention to detail, and the fact he actually did his research. A lot of copywriters think they can write great copy with the right AI prompt or by swiping from elsewhere. But Ghav actually researches clients, puts together genuinely unique ideas, and writes copy that stands out.
Behind the Words
Ghavesh “Ghav” Sabherwal
Direct Response Copywriter & Creative Strategist
I got into copywriting after watching Ryan Deiss explain why it's the single biggest force multiplier in business. I was a personal trainer at the time. I applied that thinking to my own career, then to the coaches around me, and that snowballed into work across SaaS, real estate, life insurance, biohacking, biz-opp and more.
I've worked as a copywriter, copy lead, creative strategist and consultant, and through all of it I've held the work to a standard well ahead of what you'll find with most other copywriters or creative strategists. If your copy or creative isn't performing, I can help.
If your copy isn't pulling its weight, let's connect.
Grab a time that works for you and let's chat about what you're after to see if we're a fit.